Media Coverage Examples

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Media Coverage Examples

Intelligent Potty

The Intelligent Potty is intended to train children earlier, faster, and easier. It’s showstopper: Press a button on the sound-module device to record up to 6 seconds of encouragement or congratulations. The message, along with a happy little tune, plays once your child gets up.

Pink Pearl PR worked with Intelligent Potty on a brand photoshoot to help them secure retail product placements at Amazon, Babies R' Us, Buy Buy Baby, and other children's retailers. We promoted the product at tradeshows to potential store buyers and media influencers. We pitched the brand to children's product magazines to grow awareness and increase sales.

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Meyco Baby

Meyco makes 100% cotton baby blankets for bassinets and cribs. They do this in Germany, and they are authorized to carry the ‘Made in Germany’ merchandise mark. They worked with Pink Pearl PR to showcase the products in North America and get feedback from potential buyers in the USA.

We promoted the product line from Germany at tradeshows in North America to help secure retail product placements. We also promoted the products to bloggers, and children's product magazines to raise brand awareness.

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Revlon Canada

Pink Pearl PR organized a media event for Revlon Canada to promote a new line of American Crew products for men. Vancouver media were treated to Style Bar, two days of pampering at Moods and Farzad’s salons in Vancouver, at the hands of some of the city’s top stylists, including Jacob Rozenberg, Canadian winner of the 2014 American Crew All Star Challenge.

The first night saw Moods Hair Salon trim up media and bloggers to the beats of a DJ while enjoying some refreshments. The second day was staged at the iconic barbershop Farzad’s in Yaletown, where the press was given pampering single razor shaves and light trims. Everyone left with a slick American Crew gift bag.

LIJA Style

LIJA Style is a women’s training, run, yoga, tennis and golf clothing line. The brand recently evolved from selling to a country club audience to the edgy, modern consumer.

Pink Pearl PR worked with LIJA Style to develop a brand new website, allowing them to sell consumer-direct in Europe. We wrote new product copy, managed photo-shoots, social media, and reached out to targeted media.

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