For all four brands – Stork Craft, Status Baby, Ragazzi, and Canwood Furniture- Talia executed online and offline marketing strategy, advertising campaigns, and organized tradeshows. She maintained B2B relationships with stakeholders and buyers from Wal-Mart, Babies R`Us, Target, Amazon, Sears (and more).
We worked with magazine editors such as Today’s Parent, Fit Pregnancy, American Baby, Kids Today, Pregnancy and Newborn, Oh Baby Magazine and The Bump to promote Stork Craft's products.
Talia wrote product copy, website content, organized product photoshoots, and managed the development of four new websites. We worked together at industry tradeshows to showcase the brands, and attended media launch parties on behalf of the company.
"Talia is an experienced and effective marketing leader in the consumer products space. Talia's marketing leadership directly assisted in retail product placement for Stork Craft in the Canadian market. I find this kind of quality leadership and support is invaluable, and fosters a great team approach in winning business. "
We organized major industry tradeshows with the Stork Craft team, such as the ABC Show in Las Vegas. We networked with major retailers to promote the products to buyers.
We showcased the products at the event to industry media and participated in media parties.
Talia worked on the Stork Craft direct / Walmart.ca E-Commerce partnership website. It was Walmart Canada’s first merchandise vendor affiliate marketing initiative and she effectively managed the business relationship with a high degree of professionalism while utilizing her marketing abilities to draw and convert traffic. She also organized product photoshoots, and wrote product copy specifically for the retailer website. This was a pivotal project in the early days of Walmart.ca