ABOUT THE PROJECT
True Cuddles is an online deal site and magazine selling hip, hard-to-find baby and kids gear with a unique shopping spin. Each week we shared the story of an incredible company and its products. Customers have a limited time to purchase the product at a discount before it’s gone! On top of the cuddle deal, we featured mompreneurs, conducted reviews and hosted giveaways. After featuring 100 mompreneurs, True Cuddles hosted a huge celebration and revisited with all past interviewees. There were thousands of dollars given away in prizes! The Grand Prize was a Young America Built to Grow Crib valued at over $1,000. We had a ton of runner up prizes too. The featured shops page was launched to the public at the same time as the mompreneurs celebration and True Cuddle’s audience was directed heavily to the business listings.