ABOUT THE PROJECT

Pink Pearl PR organized a media event for Revlon Canada to promote a new line of American Crew products for men. Vancouver media were treated to Style Bar, two days of pampering at Moods and Farzad’s salons in Vancouver, at the hands of some of the city’s top stylists, including Jacob Rozenberg, Canadian winner of the 2014 American Crew All Star Challenge.

The first night saw Moods Hair Salon trim up media and bloggers to the beats of a DJ while enjoying some refreshments. The second day was staged at the iconic barbershop Farzad’s in Yaletown, where the press was given pampering single razor shaves and light trims. Everyone left with a slick American Crew gift bag.