ABOUT THE PROJECT
Australia’s iconic award-winning technical fashion brand, Lorna Jane, has recently launched in Canada! The brand is available for purchase in Sport Chek stores across Canada, online at sportchek.ca, in Lorna Jane stores in Vancouver, Toronto and Calgary, and online at lornajane.ca
The technical fashion label designed for women by women provides the perfect mix of fashion and function. Lorna Jane delivers active, innovative and inspirational activewear that aims to inspire all women to lead an active and fulfilling life.
Lorna Jane began in 1989 when Lorna Jane Clarkson sewed her first one-off design at her home in Brisbane, Australia. Since then, Lorna Jane has transformed her fashion vision into a world-leading activewear brand with over 250 stores worldwide and a connected community of over 3 million women embracing Lorna’s personal philosophy of Active Living.
Challenge: To create brand awareness for Lorna Jane’s expansion into the Canadian market, promote Lorna Jane Clarkson as an expert in North America, and drive website traffic to the new online store lornajane.ca
Solution: Pink Pearl PR worked with Lorna Jane for one year to connect the brand with online influencers, magazine editors, newspapers, podcasts, radio and television producers to achieve media placements and grow sales. We promoted Lorna Jane’s key initiatives in North America, such as Active Nation Day, Move Nourish Believe and the Active Living Program. We also promoted Lorna Jane Clarkson’s new book launch to help secure editorial coverage as a thought leader.