ABOUT THE PROJECT

LIJA Style is a women’s training, run, yoga, tennis and golf clothing line. The brand recently evolved from selling to a country club audience to the edgy, modern consumer.

Challenge: To launch the new brand look in North America and expand the clothing line into Europe.

Solution: Pink Pearl PR worked with LIJA Style to develop a brand new website, allowing them to sell consumer-direct in Europe. We wrote new product copy, managed photo-shoots, social media, and reached out to targeted media.