ABOUT THE PROJECT
guzzie+Guss offers affordable baby gear from strollers, highchairs, rockers and accessories. Products are sold through an online store, amazon.com, buybuybaby.com as well as smaller boutiques across North America.
Challenge: The brand lacked consumer awareness and was often overlooked in stores by more popular products.
Solution: Create brand awareness through media outreach with magazine editors and bloggers to draw traffic to the website. Engage with customers on social media and answer questions about the brand, creating loyalty and trust.