Pink Pearl Public Relations (Pink Pearl PR) has unveiled its new website. The agency announced back in November 2014, it was to move to a responsive design, aimed to provide clients and media, businesses in the baby, kids and women’s target market, with a website that reflects Pink Pearl PR as a whole and allows users to find what they need quickly.
The website has evolved from a primary focus on baby and kids products, to a wider target market that includes women’s fashion, beauty, fitness and lifestyle.
“We see more than 50 percent of our online traffic sources coming from social media, and we have changed our website strategy to ensure we provide the best possible experience for our online readers,” says Talia Beckett, Managing Director of Pink Pearl PR. “We are confident our new look and feel will be well received and will help to continue to drive growth for 2015.”
Aside from being aesthetically pleasing, the new website is easier to read and we have expanded our service offerings to include a new Petite Pink Pearl PR package. Key changes include a brand new design, new navigation menus that enable website visitors to read client success stories, press coverage samples, faster page loading and integration with our lifestyle blog Empress Avenue.
Empress Avenue will publish career articles weekly and provide opportunities to be featured as the next women business leader exclusively to our mailing list subscribers. The goal is to inspire women to do better, no matter what career level they are in, to reach out and offer insight to those that are seeking to learn from past experiences. “When I was looking for guidance into my own career path, I would often read past success stories of women business leaders,” explains Beckett. “Learning by example helped me to get the experience I needed to launch a successful business.”