When I first started blogging in January 2013, I tried to be something I thought my readers wanted. But this wasn’t me. Once I revealed my true self and connected my personal blog with my business brand, I was able to grow a more loyal readership. I had something very unique to share with my audience, but I was holding back and doing my readers a disservice by not showing them the real me.

Authenticity comes from sharing my personal experiences and my personal tastes with my network. I never post about a product or service I wouldn’t use myself. This extends to my own business as well. I never promote a product that doesn’t fit with my brand – luxury female marketing. In fact, I’m promoting new products through our Pink Book: Brand Spotlight program.

Read this article in full on Empress Avenue.