Do you want to know the best way to create a long lasting, profitable brand, transform your business and build a community of raving fans?
You need to become memorable.
Whether you are a big business or a small start-up, it might seem like everyone is getting into the media spotlight and making their mark online.
You want a big PR splash, but if you do it wrong, it can be detrimental to your image. You have ambitious launch goals and you want your piece of the marketplace, but you need a well-planned brand strategy.
You have created an amazing new product or service and you know it’s going to make a difference for your customers – they just don’t know it yet.
Launching a new brand with impact is one of the most critical business decisions you can make.
It’s time for you to stand out from the crowd.
Do not make the mistake of missing the key opportunities that help your brand stand out and become memorable with your customers and the media. You need to learn the proven strategies to make your mark and get into the media spotlight.
You can make a lasting impact and attract new customers.
It’s risky to launch a new product or service into the marketplace. You need to understand how your brand fits in and you need to do your homework.
We want to be your brand’s biggest cheerleader and we will help you learn how your product or service makes life easier for your ideal customers. We will help you get traction for your brand and demonstrate how you are filling a void in the marketplace for your customer.
We have worked with entrepreneurs like YOU to create memorable brands. We have a reputation for exceeding expectations and we intend to keep that reputation intact. We would love to work with your business and become a part of your success story.
INTRODUCING BECOMING MEMORABLE
CREATE YOUR BRAND LEGACY
In the Becoming Memorable training program you will learn how to establish yourself as a credible expert and build a community of raving fans. You will learn how to connect with the media and get your brand featured regularly. We will help you become memorable.
This program is built around six pillars – branding, leadership, publicity, social media, relationships and sales.
Over the next 12 months, you will get PR training with Pink Pearl PR, learn how to connect with media professionals and work with our team to build an unforgettable brand. The Becoming Memorable training program contains everything you need to build a brand that is a memorable asset that will drive business performance over time.
You will engage with online training modules and a library of bonus resources to help you create a memorable brand. Each module is filled with videos, downloadable audio guides, templates, and workbooks. You will also receive access to live group calls to support you as you finally work towards creating a profitable, memorable brand that is ready to flourish, fabulously.
Brainstorming calls with Pink Pearl PR and training calls with guest experts.
Our goal is to ensure that you receive the support you need to accomplish your business goals.
Connect with entrepreneurs in our community through our private groups.
Our online community will serve as your opportunity to build lasting partnerships and will support you on your own business journey.
Learn how to create brand value and build an asset that will reward you for years to come.
You will learn how to create brand equity and provide true value for your loyal, raving customers.
The program includes videos, audio guides, templates, checklists and step-by-step guides to build your brand.
We provide you with all the tools you need to create a memorable brand – brand messaging templates, brand story exercises, media kit samples, key dates for your PR program planning, interview checklists, pitch templates, interview examples, PR coverage tools, social media tools and much more.
Extensive PR training that will get you the brand success you desire.
The Becoming Memorable program will show you how to create your legacy brand, find your tribe, make your mark and grow your sales.
You will learn how to establish yourself as a credible expert and build a community of raving fans around your brand. You will learn how to connect with the media and get featured regularly. We will work together to help you become memorable.
You will engage with training modules and a library of bonus resources to help you create a memorable brand. Each module is filled with videos, downloadable audio guides, templates, and workbooks. You will also receive live group calls to support you as you finally work towards creating a profitable, memorable brand that is ready to flourish.
Create Your Memorable Brand
Your branding and public relations efforts need to support each other to build a memorable business. We will start by helping you identify your main focus so that you can confidently share your brand message with your ideal customer.
- Create a credible brand asset that will continue to drive business performance over time.
- Identify the heart of your personal and business brand.
- Identify your brand voice and connect with your ideal client.
- Attract your ideal client through your brand image and messaging.
- Create brand visibility, tell your brand story and learn exactly what to share to get you noticed by your customers and the media.
- Create an irresistible brand message that is truly unique.
- Refresh your existing content to ensure its on-brand.
Become a Memorable Authority
The fastest way to be seen as an authority figure is through guidance from someone who has already become one. Successful businesses stay afloat when they gain years of experience and build their credibility with their audience.
- Become visible online and offline, become vocal, tell people what you do, share your experiences, and offer advice to the right audience.
- Build your credibility to gain more visibility, new followers and potential new clients.
- Learn how to be viewed as a trusted expert in your field.
- Learn how to stand out from the crowd as an industry leader.
- Learn how to get your content published on authority sites, such as Inc Magazine, Forbes, or the Huffington Post.
- Plan your content, service offerings or product promotions for the next 12 months.
Make Your Memorable Mark
By this part of the program, you will have developed a pitchable brand worthy of media attention and started the process of becoming an industry authority figure. Now we will show you how to make your memorable mark!
- Learn how to speak the language of editors and online influencers.
- Create your online media kit and get found by editors looking for an authority figure.
- Learn why editors select the products or services they do and create demand for your own brand.
- Create your winning pitch and learn how to get featured in high profile publications.
- Identify must have PR tools that you can use for your own business.
- Set yourself apart from others that are pitching the media.
- Learn who to pitch on the media hierarchy and create your own personalized media list.
- Learn how to save time on your pitches so that it becomes second nature.
- Create your own relationships with the media that you will have for years to come!
Create Your Memorable Social Media Strategy
Your company needs to have a social media strategy to meet its online business objectives. Your team needs to be equipped with the skills to develop an online marketing strategy and help you stand out from the competition. In this part of the program, you will learn how to use social media to connect with editors and online influencers. We will also provide you with our list of digital PR tools you can use for your own business.
- Identify where your ideal clients are spending time online and create engagement for long term success.
- Increase your online authority and reputation through a well branded online profile.
- Create an addictive online social media community where your clients will want to spend time.
- Learn what social media tools you need to leverage your online profile for success; schedule and plan your content in advance.
- Learn how to expand your audience online through social media and what content works best for each platform.
- Learn about the available social media platforms for your business, such as Facebook, Twitter, Instagram, YouTube and Pinterest.
- Learn how to set up your chosen platforms for success right from the start.
- Learn best practices for engaging with an online community – find your ideal clients and connect with the media!
- Rework the platforms you already have to ensure they are on-brand and get even better results.
Build Loyal Customers and Memorable Media Relationships
Once you have your brand essence and publicity roadmap in place, we will show you how to connect with your customers and the media authentically to keep them coming back for more of what you have to offer.
- Learn how to create long term relationships with the media so they will come to you as the go-to expert.
- Create a community of raving, loyal fans for your brand and grow your sales.
- Learn how to make the most out of every single connection you make to build a memorable brand.
- Increase current customer loyalty and longevity so they will tell everyone about your business.
- Create the know, like and trust factor with your audience and build your credibility.
- Build a likeable and trustworthy brand that will reward you with sales over time.
- Learn techniques to connect with others; bring in more sales and clients–and boost your own confidence!
- Get known by others in your industry and create opportunities for collaboration to build your own brand.
Leverage Your Media Exposure and Grow Your Sales
In the final part of the program, we will show you how to bring it all together to leverage your media exposure to grow your sales!
- Learn strategies for creating better and different offers for your products and services.
- Build a reputation that brings in referrals.
- Learn how to bring in a steady income by leveraging your media exposure and showcasing yourself as an expert.
Training + Support
- The Becoming Memorable program is designed as part online training and part implementation support.
- Each month you will dive into a new training module and we will work together to help you implement it.
- We will provide you with the tools you need to tell your brand story and build your online presence.
Create brand visibility, tell your brand story and learn exactly what to share to get you noticed by your customers and the media.
Create your content, service offerings or product promotions for the next 12 months.
Create your online media kit and get found by editors looking for an authority figure.
Create your winning pitch and learn how to get featured in high profile publications.
Create media relationships that you will have for years to come.
Improve your social media platforms to ensure they are on-brand and get even better results.
Pink Pearl PR Insiders
- Our goal is to ensure that you receive the support you need to accomplish your business goals.
- Every month we will have live training calls with our team to answer your detailed questions.
- We will also have media experts sharing insider secrets.
- You will also have access to our private monthly video training webinars that will walk you through the program materials.
- By the end of the Becoming Memorable training program, you will have developed a brand that you feel confident sharing publicly and you will be equipped with the skills to get media attention.
WHY SHOULD YOU TRUST ME?
I’m the Founder of the Organization of American Women in Public Relations and the Organization of Canadian Women in Public Relations. I have the established network and the expertise to really help you grow your business. In 2017, NASDAQ recognized me as a PR Influencer, and PR Week showcased how I’m helping women in my field succeed.
We have worked with some of the largest brands in North America to help them get featured in high profile media outlets and grow their sales. Through this training program, I’m offering you the opportunity to learn exactly how you can take your business to the next level. We will also have media guests join us to share tips on how you can get featured in their publications.
TRANSFORM YOUR BRAND
The Becoming Memorable training program is just what you need to transform your brand and build a community of raving fans.
YOU ARE READY TO BE SEEN AS A LEADER
Do you crave credibility and visibility? We get it! You need to establish yourself as a leader to really connect with your audience. You want to connect with thousands of ideal customers through platforms that they know, LOVE and trust.
Expanded the Lorna Jane brand across North America!
“We worked with Pink Pearl PR as an Executive PR client to expand our brand across North America. Since we started working together, we have grown our Canadian team and opened up a new retail location in Vancouver, B.C.!” – Lorna Jane Canada
YOU ARE READY TO TELL YOUR BRAND STORY
It’s essential to develop your brand story to communicate how your product or service is different from your competition. You need to be ready to communicate this story effectively to the media. We will help you determine the value of your product or service to your customers and craft a message that is worth repeating. Your brand message needs to be compelling. Your audience needs to understand what you have to offer and it has to resonate with them before they will make a purchase.
New retail product placement resulting in increased sales.
“Talia is an experienced and effective marketing leader in the consumer products space. Her leadership directly resulted in retail product placement for Stork Craft in the Canadian market. As a sales rep, this support is invaluable and fosters a great team approach in winning new business.” – Glen Cockburn, Owner, Can-Am Baby
YOU ARE READY TO CREATE YOUR PUBLICITY ROADMAP
Public relations is a marathon, not a sprint. The key to creating a memorable brand is consistently telling your story over time and we will show you how to create your PR roadmap to support your business goals. We will work together to develop your brand content. We will work on the tone and the style you want to put out into the world. We will help you get clear on your audience and engage with them through your online marketing platforms. You will control your online platform, establish your brand as an industry leader and build your audience (with our professional guidance of course). We will show you how to be the journalist and tell your brand story so that you can use PR the right way.
Sales results and brand exposure!
“We worked with Pink Pearl PR on a baby shower event and were very pleased with the whole process. They were very particular and precise from beginning to end. We were very happy with the results and the exposure for our Sensitive Naturals Skin Care line was fantastic. Very thorough, the campaign was creatively done and the overall experience was excellent. We look forward to working with Pink Pearl PR again and highly recommend them to others! ” – Tracy Tappin, Nature’s Natural Solutions
YOU ARE READY TO LEVERAGE MEDIA EXPOSURE TO GROW YOUR SALES
We focus on your ROI, not vanity metrics. We will help you understand how to get into top media outlets, and show you how to leverage your media exposure to grow your sales. A big PR splash at first is exciting, but what next? A media logo on your website might look pretty, but you need to know what to do next to create an overarching strategy and truly create a memorable brand. We will do this by helping you tell your story, establish your credibility and build a foundation of brand awareness that will grow over time.
Named as a “must have” brand!
“The campaign that Talia created for Liv and Lily resulted in a spike of sales and produced some long lasting retail relationships. We have now become a New York Fashion Week favorite and were featured in People magazine. Liv and Lily has been named by celebrity stylist Rachel Zoe and Marissa Kraxberger, head of creative at Oscar de la Renta, as a must have brand. Talia is quite knowledgeable with the PR industry and working together resulted in a well-received brand spotlight. – Melanie P., CEO and Founder, Liv and Lily, Luxe Children’s Accessories
YOU ARE READY TO FINALLY CREATE A LONG LASTING, MEMORABLE BRAND IMAGE
Media attention is critical to your brand success. We want to show you how to connect with magazine editors, journalists, television personalities, podcasters, bloggers and influencers! Media attention is long lasting and will help you create a memorable brand image. Once you’ve been featured in a high profile outlet, this will change your business!
From local to global recognized brand name!
“After working with Pink Pearl PR the guzzie+Guss brand became a household name. We started as a local business in Vancouver, B.C. and we are now selling across North America and Asia. We have expanded our product line to include strollers, high chairs, play pens and baby gear accessories. Customers recognize the brand on the street and ask for it in the store!” – Neil Toone, guzzie+ Guss
SUPPORTING ENTREPRENEURS GLOBALLY
For every new client we work with, we help fund an entrepreneur to grow her business. These donations power impact, opportunity and hope globally.
Creating new jobs for rural artisans in Uganda and Rwanda.
We support the charity All Across Africa (AAA), which creates employment opportunities for the economically marginalized people of Africa by employing over 3200 rural artisans to produce high quality handmade products for AAA’s home décor and accessories markets in the West.
Expanding her family’s handloom business in Burdwan, India.
Sanjita and her husband run a handloom business for a living in the Burdwan district of West Bengal. They purchase threads from the wholesale market and weave sarees on their loom. We are supporting her mission to expand their business by purchasing a better loom and a bigger more varied stock of threads.
Growing her clothing-sales business in the Nadia district of West Bengal.
Sabita and her husband run a clothing-sales business in the Nadia district of West Bengal. They purchase readymade clothes such as pants, shirts, kidswear, and traditional Indian women’s garments from the wholesale market to sell in the local market and their neighborhood. We are helping Sabita expand her business to make a better living for her family.
GET ACCESS TO EARLY BONUS MATERIALS IN SEPTEMBER
APPLY FOR THE PROGRAM TO START IN JANUARY
AVAILABLE JANUARY 15, 2019
The program is only for the entire year and you receive lifetime access to all the training materials. If you apply by August 31, 2018 and pay in full, you will be rewarded with early bonus materials and can get started right away. We are only accepting a limited amount of clients into this program and the deadline to apply is December 15, 2018. Please contact us directly to register and we will get you set-up as a new PR client once your application is approved. Working with our team one-on-one in our Executive PR programs range from $4,000 – $6,000 per month. If you are looking to equip yourself with the knowledge to build your brand on your own terms, this is the perfect fit! The training program will officially start on January 15, 2019 and it is only available once per year.
EARLY REGISTRATION BONUSES
ARE YOU READY TO BUILD YOUR MEMORABLE BRAND?
When you apply by August 31, 2018 and pay in full, you’re going to be rewarded with these early registration bonuses.
YOUR SUCCESS IS OUR SUCCESS
We have worked with brands across the globe to help them become memorable. We would love to work with you!
It is rare to come across someone as passionate as Talia. She demonstrates not only mastery in public relations, but she excels in balancing the many roles and projects that she manages. It is refreshing to meet a woman that wants other women to succeed alongside her, not against her.
Talia has an incredible level of passion and deeply invests in the success of every project she touches. Her commitment to client service is unparalleled, and she delivers thoughtful strategy that translates into effective tactics to achieve the goals of those she works with. Talia also has a kindness and compassion for others that makes her an exceptional PR coach.
Talia has been a great person to know and is always seeking the highest achievements! I fully recommend Talia in every manner as she is professional and easy to work with!