First Year the Global Event will be Hosted in Cities Across Canada

On September 24, 2017, thousands of women will celebrate Active Nation Day around the world. For the first time ever in Canada, award-winning technical fashion brand, Lorna Jane will host events across the country to coincide with the launch of Lorna Jane Clarkson’s latest book, Love You.

Active Nation Day is a movement created in 2012 by Australian technical fashion brand, Lorna Jane, to empower every woman to lead her best life through the Active Living philosophy and the daily practice of Move, Nourish and Believe. Lorna Jane’s vision was to dedicate the last Sunday of every September to inspiring one another to move in a bid to fight the growing number of health issues facing the world today. Worldwide obesity has more than doubled since 1980, with 39% of the adult population now overweight and 1.9 billion of the world’s population not getting sufficient exercise.

To recognize and celebrate this day, Lorna Jane hosts events all over the world to encourage women to mark their commitment to Active Living by getting out and moving their bodies. This global movement was celebrated in over 11 countries last year with over 300 events registered by individuals for their local communities to join.

“Active Nation Day is a day when we can move as a nation and inspire those around us to do the same. We’d love women to download the free Lorna Jane app, move with a friend or group of friends, track their movements on the app and show that we can join together and celebrate being fit and healthy on Active Nation Day. Every step we take as a nation will be added to an international tally, so they can well and truly be a part of our global movement,” said Lorna Jane Founder, Lorna Jane Clarkson.

For the first time ever, Active Nation Day will be celebrated across Canada on Sunday, September 24 in the following locations:             

Active Nation Day Vancouver

  • 11.30 a.m. -2.30 p.m.
  • Barre Fitness
  • 1038 Mainland Street, Vancouver, British Columbia
  • Tickets available online.

Active Nation Day Calgary

  • 11: 00 a.m.
  • LIVE YCC – 530 6 Ave SE, Calgary, AB
  • All proceeds will go to the Jump Start charity

Active Nation Day Toronto

  • 7:00 a.m. – 2:00 p.m.
  • CF Shops at Don Mills
  • 1090 Don Mills Rd, North York, ON M3C 3R6
  • Tickets available online.

Active Nation Day Quebec City        

Active Nation Day Montreal

  • 9:30 a.m. – 4:00 p.m.
  • Club Sportif MAA 2070 Rue Peel, Montreal
  • Tickets available online.  

Lorna Jane is available to buy in stores in Vancouver, Calgary and Toronto, in 45 Sport Chek retail locations across Canada, online at sportchek.ca and online at lornajane.com

Join the conversation!

#activenationday

#movenourishbelieve

#lornajane

Facebook: @lornajaneactivecanada

Twitter: @LornaJaneActive

Instagram: @lornajaneactive

About Lorna Jane: 

Lorna Jane began in 1989 when Lorna Jane Clarkson sewed her first one-off design at her home in Brisbane, Australia. Since then, Lorna Jane has transformed her fashion vision into a world-leading activewear brand with over 250 stores worldwide and a connected community of over 3 million women embracing Lorna’s personal philosophy of Active Living.

The technical fashion label designed for women by women provides the perfect mix of fashion and function. Lorna Jane delivers active, innovative and inspirational activewear that aims to inspire all women to lead an active and fulfilling life.

Media Contact:

Talia Beckett, Managing Director
Pink Pearl Public Relations
pinkprfirm.com
talia@pinkprfirm.com